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You want to buy your art lover a
beautiful, but affordable, art poster or print, but you are not an artist.
How can you tell if that art print or poster that has caught your eye is
more than just another pretty face?
Art prints and postersare works of art in and of themselves. A good art
print may be
handmade by artist-printmakers (artists’ prints), digitally printed (giclée),
or photomechanical reproductions (offset lithographs).
Artists’ prints are handmade and are not reproductions of paintings:
the print is a unique work of art. The term covers a range of printmaking
techniques such as etching, woodcut, engraving, screenprint and linocut.
Editions tend to be less than 200, partly because the materials used to make
the prints wear out. This type of print is sometimes called an “original
print.”
Limited edition reproductions are multiples copies of the same
image, but produced in guaranteed limited numbers. This makes the image more
exclusive. The market price can rise over time, if demand outstrips supply.
Edition sizes vary but are limited by market forces, not by the physical
constraints of the printmaking method. Most limited editions are signed and
numbered in pencil by the artist with a commitment that no other
reproduction of the image will be made.
An open-edition reproduction print can be produced in any quantity
and the image may also be used in other ways, such as on tableware. Open
editions tend to cost less than limited editions and are much less likely to
increase in value.
Giclée prints are made using digital printing technology, usually
inkjet. The technology enables users to produce small runs of prints. It
also allows retailers to offer ‘print on demand’ services, where buyers
select an image and it is printed out there and then.
Several factors influence the price of art prints:
Artist and Rarity
Certainly the name of the artist is a major contributor to value.
But the art prints of even the same artist may have widely ranging prices.
This added value is due to rarity. The more valuable print may be part of a
limited edition run of only a few copies, while the more affordable from a
larger open-edition run. But they are both original pieces of art by the
same artist. It’s a good idea to be well acquainted with the works of a
particular artist and his or her peers as well. Research into an artist’s
place in the art world will help you ensure you’re getting a good value.
Editions, Signatures and Seals
Before the twentieth century artists did not routinely number nor
sign their prints by hand. A signature can come from the plate but is not
much of a value. What counts is an individual signature of the artist on the
print, usually with a pencil (ink would eventually fade). Modern art prints
are often numbered by the artist himself, i.e., "34 / 100" (number 34 out of
an edition of 100).
Condition
It’s not unusual for older art prints to have some flaws. If there
aren’t any, check again! It might be a reproduction. While minor flaws such
as slight soiling are considered normal, depending on age, other defects,
such as trimming into the image or heavily faded colors, can reduce the
value of a print considerably.
Quality of Impression
Prints taken early from a plate or woodblock are more precise and
detailed in lines than later impressions. Depending on the technique, a
block/plate is worn out after a certain amount of impressions. Hardly more
than 2,000 impressions could be taken from a woodblock without a rather
visible deterioration of quality. Look to the numbering (i.e., 15 / 450) to
determine what place in the run the print had.
Size
Larger prints tend to cost more than smaller ones. This rule of
thumb is less valid for older prints than for modern ones.
Provenance
Provenance, or the item’s ownership history, can influence value.
Prints from a famous collection will usually yield a premium.
Subject
Although a matter of opinion and personal taste, the subject of a
print has a great influence on value. You’ll pay more for cute animals,
pretty women, nice landscapes, interesting portraits. Commercially
non-appealing subjects are ugly, gloomy, or war-related, no matter how
classically significant the work is. After all, it’s being bought to put on
the wall. People will pay more if they like the image.
In the end, it’s your own opinion of the value of the print that
matters the most. You’ll be happiest with an art print that you personally
like. Although art prints can sometimes be a good investment, the best way
to get the most for your money is to enjoy it every day as it graces your
home. The value of that? Priceless.
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